The typographic style was inspired by the awkwardly kerned, imperfect but charming, handmade lettering of early Jean-Luc Godard films. His French New Wave classic Breathless later served as inspiration for the 1967 Bonnie and Clyde movie.



The flyer was designed for both print and digital media. As the first design element for the event, it served as the visual benchmark for the party, setting the tone for social media graphics, digital marketing collateral, the 3D media wall, and the venue party decorations that followed.


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