Born in Miami, Florida, Le Club is a luxury Men’s swimwear line of carefully crafted designs and tropical patterns, aiming to bring a little bit of Miami’s sunshine everywhere you go. Inspired by their vibrant swimsuit designs, our team created a visual identity that works hand-in-hand with their laid back, adventurous lifestyle. We chose colors and textures and developed several custom patterns that reminded us of the ocean, sand, and all things vacation in order to create a truly distinctive lifestyle brand.

Le Club Original / Miami, FL / 2019
Art Direction: Kathryn-kay Johnson
Brand Strategy: Andres Toledo & Sunday Ordoñez
Photography: Gary James
UX/UI: Kim Thomas
Brand Identity - Brand Voice - Brand Strategy - Brand Consulting - Packaging Design - Photography - Talent Sourcing - Social Media Management  - Trade Show Booth Conceptualization & Design - Digital Campaign Management - UX/UI Design - Splash Page Design - Web Design - Web Development - Search Engine Optimization

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